Research - Market Trends, Key Performance Indicators (KPIs), Pricing Analysis
In collaboration with the client, we conduct a thorough analysis of the following key indicators: product demand, market size, geographical location, market saturation, industry trends, economic indicators, and pricing dynamics. This data is fundamental for informing our subsequent actions, guiding our strategic approach to brand development, and facilitating budgetary planning.
Strategic Analysis and Planning - Brand Audit
We conduct comprehensive evaluations of existing brands, scrutinizing their market positioning and performance by delving into consumer perceptions, experiences, and behaviors post-interaction with the brand and its offerings. Our rigorous competitive analysis pinpoints the brand's unique values, enabling collaborative development of a customized marketing strategy in alignment with our client's objectives
Customer Segmentation - Understanding Customer Needs and Preferences
Audience analysis is essential. The client has preferences, customs, culture, education, values, economic situation, family, gender, religion, and is often skeptical of the new. They compare and choose based on their own and others' experiences, notoriety, appearance, price, offered advantages, etc.
Competitive Analysis - Identifying Competitive Advantages and Opportunities
Competitor analysis is pivotal in brand development, as it influences consumer choices and reveals product strengths, weaknesses, and opportunities. Brand positioning relative to competitors underscores its true value, reflecting consumer trust and providing insights into uniqueness, relevance, consistency, and credibility.
Brand Positioning - Ensuring Relevance and Credibility
The positioning of the brand in relation to other similar brands reveals its true value. Positioning reflects the consumer's trust in the brand and provides quantitative and qualitative indicators regarding the uniqueness, relevance, consistency, and credibility of the product/brand.
Brand Identity - Developing a Distinctive Name, Style, Color Palette, and Visual Identity
Creating the brand identity is primarily based on analyzing the target audience. "It's not about what you like, but what others like." Depending on the user profile and competition, we choose: Name, Logo, Style, Graphics, Color, Shape, Slogan, Image, and Font. Uniqueness is crucial.
Message Development - Creating a Unique and Consistent Brand Message
The message that the brand conveys to the target audience must be exceptional, consistent, unique, have personality, tell a story, be consistent, easy to remember, and inspire confidence. Also, clarity, punctuality, and grammatical correctness are aspects appreciated by an audience with a certain intellectual level.
Communication Strategy - Packaging, In-Store Displays, Printed Materials, Websites, and Email Campaigns
The trend in message communication is punctuality B2P or P2P. We analyze the audience and aim to streamline costs. The means through which we communicate with the public are: Packaging, Website, Social Media Posts, YouTube, Store, Print, Google search, Promotional and presentation materials, Press, Radio and TV, Mailing campaigns.
Performance Metrics - Evaluating Brand Perception and Consumer Behavior.
Measuring brand effectiveness using qualitative and quantitative metrics. We measure consumer perception and behavior, product acquisition, and financial balance. Measurement methods include: Conversion rate, comments, likes, shares, clicks, subscriptions, downloads, time spent and traffic on the website, financial analysis.
It's not about what you like ...
Think of your product not hanging on a living room wall but sitting on a store shelf. Branding tells you what the buyer likes and what you should do to sell your product. Remember - It's not about what you like, but what the buyer likes! Adapt, change, update, monitor, and when you've found the recipe for success, leave it alone for a while.
It's about what others like
What does the customer like? Some managers believe their expertise is enough. Others call a friend, while the fewest rely on advice and recommendations from specialists. When it comes to large sums of money, investments in equipment, perishable raw materials, packaging, and distribution, things are entirely different. But there's a saying - "You can learn with your own money or with someone else's money." A piece of advice - test, test, test!
It's about trust
A well-executed branding instills confidence and communicates to the audience how solid the business behind it is. It assures the buyer that the company from which they purchased the product will not close overnight. Trust is hard to gain and easy to lose. It could be about trust in a mayoral candidate, a company, or a product. Trust is based on the history behind the brand, tradition, the umbrella of another famous brand, knowledge, reputation, and honesty towards the customer..
And it's all about communication
Some customers are sensitive to appearance, others to detailed information, and yet others to the story behind the brand. Regardless of the form, information must be presented and communicated to the audience continuously and consistently, without exceeding the ethical and intellectual tolerance specific to the chosen target audience, through: verbal communication, packaging, in-store or online presentation, social media, advertisements, outdoor displays, presentation and technical documentation, office decorations, showroom arrangements, internal staff training, and internal marketing efforts.
Testimonials
A few words from those we collaborate with. These testimonials are very important to us because they fully reflect the most important aspect of our work - customer satisfaction. The authors can be contacted for confirmation.
" We began collaborating with Lucas Design almost a year ago. They rebranded a range of products from our portfolio - specifically the Ciao Bella wipes. We were very satisfied. In September 2023, we launched a new brand and our collaboration has been flawless."
" We have a small software company located in ÄNGGATAN, Sweden. We were looking for a logo and identity and we found your agency on crowdsourcing. The project was successful and we have the opportunity to thank you on this occasion. "
" We've been working with Lucas Design on web development for 5 years now. A year ago, we switched to an e-commerce website, and the results are evident. We're on the first page of search results, and sales have been consistently increasing. "
" "I believe they are among the best packaging designers. I have worked on many projects with them, and each time they have been professional and very prompt with delivery. Their extensive experience is evident, and I am very satisfied with them.. "
" We collaborated with this agency for a corporate identity for GRANDLAND TRADING & CONTRACTING. From all the proposals received, the identity proposed by this agency won. We liked what they released and we wish them the best in the future. "
" We are one of the major distributors of electrical equipment, tools, and accessories in the western part of the country. We have been working with Lucas Design on rebranding for almost three years now. We have nothing to reproach them for. We highly recommend them! "
" Direct Import Export is a fully Romanian company founded in 2017, specializing in processing seeds and dried fruits. We approached Lucas Design for the redesign of the Naturele Brand and for the new packaging line. The new products will be distributed in the eastern part of the country and in the Republic of Moldova."
" In 2014, I had a company specialized in the promotion of brands from Eastern Europe. I worked with Lucas Design for the Jokoni project of the Belgian company JOKONI TRADE & CONSULTING BNBA. The collaboration was very good and since then we have had several projects together. "
" We collaborated with Lucas Design in 2007. The project was an exhibition stand for pharmaceutical products in Sibiu, where Merck Sharp & Dohme presented the SINGULAIR product."
" We have been collaborating with Lucas Design since 2020 on identity and branding for Ferma Tudor. They have achieved something remarkable, visible on the shelf. They are true professionals."
" We started with one packaging design, and now we are already on the fifth. All I can say is that they are very prompt and experienced. They can tackle complex projects and deliver them print-ready, which is a huge advantage."
" I have known Lucian for almost 20 years. We worked together on R&D projects for Hipocrate 2000. Then he supported me on the branding side for several companies I collaborate with. I have nothing to reproach him for. It has always been okay.""
